We get it! You're focused on running your business, as you should be. But, while you're running your business, who is bringing you MORE business? I've come across many owners who don't have an answer for this question, or they respond with "I get business through word-of-mouth".
I hate to break it to you but, word-of-mouth isn't always the best business model to help grow your business...
Sure, you can always send out mailers, make sales calls, send emails, post on social media, pay your website bill each month, even go door-to-door, AND still not get the amount of customers you need to grow your business. Maybe you have even "boosted" an awesome Facebook post, expecting the flood gates to open and then.... nothing....
That's not how marketing works. You can't just throw money at a problem and hope it corrects itself. You need to have SYSTEMS in place to properly IDENTIFY your potential customers, REACH them with a solid OFFER, CAPTURE them, and ultimately CONVERT them into PAYING customers.